Context:

The digital world is evolving, and so are Vanguard’s clients. Vanguard believed that a more intuitive and modern User Interface (UI), coupled with timely in-context prompts (cues, messages, hints, or instructions provided to users directly within the context of their current task or action), could make the online process smoother for clients.

Problem Statement:

• Would these changes encourage more clients to complete the process?

Hypothesis:

1. Hypothesis: Completion Rate

Objective: Determine if the difference in completion rates between the Test and Control groups is statistically significant.

Hypotheses:

• Null Hypothesis (H0): There is no significant difference in completion rates between the Test and Control groups.

• Alternative Hypothesis (H1): The completion rate is significantly higher in the Test group compared to the Control group.